Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with...
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We are incredibly excited to enter the new year with big plans for expanding the depth of our cultural intelligence–all centered on helping you thrive in this ever...
The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting...
Watch our Multicultural Holidays & Occasions webinar for an introduction and overview of our research stream that looks at the holidays and occasions that matter most to...
Learn how American consumers prepare for and celebrate Hispanic Heritage Month.
Learn how American consumers prepare for and celebrate AAPI Heritage Month.
Learn how American consumers prepare for and celebrate Black History Month.
Learn how American consumers prepare for and celebrate Lunar New Year.
Learn how American consumers prepare for and celebrate Día de los Muertos.
Learn how American consumers across racial and ethnic segments prepare for and celebrate weddings.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Halloween.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Christmas.
Learn how American consumers across racial and ethnic segments are thinking about upcoming holidays and occasions as they transition towards the end of the COVID-19...
Learn how American consumers prepare for and celebrate Diwali.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Mother's Day.
Learn how American consumers across racial and ethnic segments prepare for and celebrate birthdays.
Watch our Generations Holidays & Occasions webinar for an introduction and overview of our research stream that looks at the holidays and occasions that matter most to...
At the TMRE @ Home conference we were honored to present an excerpt of our analysis of 100 ads, gathered across the last 12 months, that identified key lessons from...
Learn how American consumers across gender—with a special focus on women—prepare for and celebrate weddings.
Learn how LGBTQ+ American consumers prepare for and celebrate Halloween.