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Travel & Hospitality

In this research, we address how consumers across race, ethnicity, generation, sexuality and gender are engaging with the rapidly evolving Travel and Hospitality landscape. Consumer insights for this category are also available within our Passion Points and CultureRate research. For brands in this category to establish Cultural Fluency, these insights can help you understand the connection between brands and ads and the passions of diverse consumer segments. Set out on the research journey below to gain a better grasp of the engagement strategies that work with an ever-diversifying American consumer base.

Explore Travel & Hospitality