Collage Group’s Retail consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the retail industry, including cross-category content focusing on Fashion and Apparel. Cultural Fluency demands not only a clear grasp of the connection between brand and the group traits of younger consumer segments, but also a grasp of the media strategies and interactions that enable brands to show up where consumers expect.
Our all-new, AI-powered, SaaS application gives marketing and insights professionals access to deep insights grounded in 12+ years of research.
Here at Collage Group, we pride ourselves in working hard to help the nation’s best companies – large and small – better connect with diversifying America.
Many Millennials and Gen Z have grown up with internet access as a given, but their relationship with e-commerce is more nuanced than you might expect. To win with these youngest of consumers, brands need to know the ins and outs of how online shopping is reinventing both itself and the in-store experience.
