Collage Group’s QSR research delivers deep insights into how diverse consumer’s preferences, expectations, and responsiveness to brands and ads impacts the industry. The multitude of category-specific studies below reveal consumers’ choice drivers and channel engagement. Drive up to the insights below to grasp the marketing strategies and engagements that enable brands to connect with an increasingly diverse America.
Our all-new, AI-powered, SaaS application gives marketing and insights professionals access to deep insights grounded in 12+ years of research.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Quick Service Restaurant Category Essentials reports for insights into the Multicultural segments.
