Collage Group’s Media studies are published multiple times a year, across Category Essentials, Media Habits and Channels and other studies based on member demand and cultural trends. Scroll below to binge diverse consumer insights on content preferences, choice drivers, channel considerations, and emerging media.
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Learn how LGBTQ+ Americans engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Here at Collage Group, we pride ourselves in working hard to help the nation’s best companies – large and small – better connect with diversifying America.
Many Millennials and Gen Z have grown up with internet access as a given, but their relationship with e-commerce is more nuanced than you might expect. To win with these youngest of consumers, brands need to know the ins and outs of how online shopping is reinventing both itself and the in-store experience.
