Collage Group’s Home Care research delivers deep insights into how diverse consumer’s preferences, expectations, and responsiveness to brands and ads impacts the industry. The multitude of category-specific studies below reveal design expectations, cleaning preferences, shopping behaviors, pets and much more. Move in to the research below to become American consumers’ partner in making their home a cleaner, cozier, and more personalized place to live.
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Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Home Improvement & Décor Category Essentials reports for insights into the Multicultural segments.
Consumers are aware of the environmental impact of CPG products. The environmental impact of consumer packaged goods (CPGs) has been extensively documented and consumers are increasingly aware of the impact CPG products have on the planet.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2022 Home Care & Pet Owners Category Essentials report for insights into the Multicultural segments.
