Collage Group’s alcoholic beverage research delivers deep insights into how diverse consumer’s preferences, expectations, and responsiveness to brands and ads impacts the industry. The multitude of category-specific studies below reveal general behaviors, drinking occasions, and channel engagement, as well as deeper dives into beer, wine, liquor and spirits. Drink up the insights below to grasp the marketing strategies and interactions that enable brands to show up where consumers expect.
Explore Alcoholic Beverage Insights
Our all-new, AI-powered, SaaS application gives marketing and insights professionals access to deep insights grounded in 12+ years of research.
Here at Collage Group, we pride ourselves in working hard to help the nation’s best companies – large and small – better connect with diversifying America.
Our deep dive into alcoholic beverage preferences reveals important differences across ethnicity and gender. Read this study to understand the foundations behind consumer attitudes and identify action steps brands should take to win in the alcoholic beverage industry.
