Collage Group industry research ensures members have a deep understanding of how culture matters within their specific market space. Covering over 20 industries and over 100 subcategories, Collage Group research is organized into 13 broad sectors.
In addition to the numerous industry and category-specific studies we’ve conducted over the past decade, our industry research library includes the Category Essentials, the newest addition to our industry research stream. These studies are category-specific presentations that look at differences and similarities in the attitudes and behaviors of American consumers from different racial and ethnic segments. These presentations enable members to better connect with and activate America’s diverse consumer segments by providing timely and highly-relevant industry- and category-level insights.
Explore Industry and Category Insights
Collage Group Launches New Software Solution, fluen.ci, Offering Instant Access to Brand-Specific Cultural Insights
November 1, 2023
Our all-new, AI-powered, SaaS application gives marketing and insights professionals access to deep insights grounded in 12+ years of research.
Home Improvement & Décor: 2023 Multicultural Insights
October 18, 2023
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Home Improvement & Décor Category Essentials reports for insights into the Multicultural segments.
Non-Alcoholic Beverages: 2023 Multicultural Insights
July 13, 2023
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Non-Alcoholic Beverages Category Essentials reports for insights into the Multicultural segments.
Food: 2023 Multicultural Insights
July 13, 2023
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Food Category Essentials reports for insights into the Multicultural segments.
Quick Service Restaurants: 2023 Multicultural Insights
July 13, 2023
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Quick Service Restaurant Category Essentials reports for insights into the Multicultural segments.
CPG Consumer Insights: The Environmental Impact of CPG Products
June 29, 2023
Consumers are aware of the environmental impact of CPG products. The environmental impact of consumer packaged goods (CPGs) has been extensively documented and consumers are increasingly aware of the impact CPG products have on the planet.
Touchdowns and Fumbles from the Super Bowl 57 Ads
February 10, 2023
Here at Collage Group, we pride ourselves in working hard to help the nation’s best companies – large and small – better connect with diversifying America.
Pet Owners: 2022 Multicultural Insights
October 7, 2022
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2022 Home Care & Pet Owners Category Essentials report for insights into the Multicultural segments.
A Snapshot of Diversity in the Higher Income Bracket
July 4, 2022
As America continues it’s steady march towards greater diversity, the number of households with incomes exceeding $100,000 annually is also diversifying. To help our financial service members better connect with diverse high income consumers, we’ve analyzed a number of datasets with an eye towards both income and race and ethnicity.
Roll out the barrel: multicultural drinking attitudes and associated behaviors
February 6, 2019
Our deep dive into alcoholic beverage preferences reveals important differences across ethnicity and gender. Read this study to understand the foundations behind consumer attitudes and identify action steps brands should take to win in the alcoholic beverage industry.