Strategic expertise and support to drive clarity around diverse consumer nuances and seed inspiration and action for for Marketers, Creatives, and Insights Professionals
Competitive Benchmarking
Learn what the competition is doing to engage the fastest growing, most influential consumers, and how you stack up
Approach
Develop Framework
Scope, specific elements, and rubric for scoring each competitor
Determine Competitive Set
Competitive set based on member feedback and secondary research
May include market-leading non-competitors
Benchmarking
Primary: In-store audits; expert interviews
Secondary: Online research; media spend comparison
Findings and Recommendations
-Identify best practices across competitors
-Identify “avoid” pitfalls
-Develop “low hanging fruit” tips to address gaps in market
Benefits
Practical knowledge of what works and what doesn’t in the marketplace
New ideas for consumer engagement—across in-store, direct marketing, associates, digital, local, and advertising
Eliminate blind spots during the annual planning process
Fees
Dependent on number of competitors and elements to evaluate. Contact us for details.
Timeframe
4+ weeks: Dependent on scope
Deliverable
PowerPoint deck including deep-dives on each selected competitor; a summary scorecard of competitive performance; and recommendations to address gaps in the market.
Subject Matter Expert (SME) Support Accelerates Your Journey To Cultural Fluency
Overview
Collage Group extends members on-demand subject matter expert (SME) support for multicultural expertise across two key areas:
Multicultural Marketing Strategy Expertise
Review & provide feedback on a marketing creative brief or multicultural segment project brief
Discuss questions about a marketing plan, creative piece or any other plan component
Deliver data-driven POV on Multicultural Business Topic
Face-to-face consults (virtual and/or in-person) with member teams
Multicultural Primary Research Best Practices
Discuss how to integrate multicultural research objectives into overall research agenda
Support on methodological approach and design
Benefits
Connect with trusted subject matter experts who can provide reliable advice based on real-life professional experiences and integrated with Collage’s Cultural Fluency Framework
Build relationships with experts who can coach you through your organization’s key multicultural challenges
Fees
Offered in packages of SME hours.
Contact us for details.
Collage Virtual Insights Into Action Workshops Teaching the Team
Available in Virtual Workshops, Webinars, Custom Presentations and More
Overview
- Best-in-Class Insights, Case Studies, and Marketing Best Practices from broad to category specific. Collage will conduct a 60 to 90-minute virtual workshop among key stakeholders
- Collage Subject Matter Expert will facilitate the entire experience including discussions and Q&A
- Curated, Interactive and Actionable Experience that allows for interaction, participation and active learning.
- We will roll our sleeves up and get to work, but we also make it fun!
Best For
With your desired objectives at the center, Immersions can take the form of content-driven Webinars or can be elevated with hands-on, discussion-based elements into Workshops.
Both Webinar and Workshop Immersions drive clarity around diverse consumer nuances and seed inspiration.
Benefits
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Connect with trusted subject matter experts who can provide reliable advice based on real-life professional experiences and integrated with Collage’s Cultural Fluency Framework
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Build relationships with experts who can coach you through your organization’s key multicultural challenges
Fees
Offered in packages of SME hours.
Contact us for details.
Contact Collage Group
Find out more about how you can go deeper with Collage Group custom solutions. Fill out the form below and a representative will contact you directly.