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Multicultural

Multicultural

African Americans’ Digital Behaviors

In the final installment of our three-part series on African Americans, we will explore African Americans’ digital behaviors: what platforms they gravitate towards, what type of content they prefer, how […]
Multicultural

Race-Based Targeting Preferences: Detailed Report

In the summer of 2016, we asked Hispanic consumers to tell us how they experience and prefer to receive culturally targeted advertising messages across a variety of channels. This survey also includes data on language preferences, impact on brand-perceptions, and examples of successful and unsuccessful activations.