Learn how Hispanic American consumers engage with Passion Points, including Food, Sports and Fitness, Travel, Fashion, Games, and Home and Garden.
Multicultural
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration. Keep reading to learn how consumers prepare and celebrate this important time.
Collage Group was delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from the American Cancer Society, Paramount Global, UnitedHealth […]
Learn how American consumers across racial and ethnic segments prepare for and celebrate back to school.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Father's Day.
Learn how American consumers prepare for and celebrate Cinco de Mayo.
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
We are incredibly excited to enter the new year with big plans for expanding the depth of our cultural intelligence–all centered on helping you thrive in this ever-changing environment. Here’s an overview of the new reports we’re releasing in Q1 2022 and a first look at what’s rolling out later in the year.
The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting America’s increasing cultural diversity have created a set of new challenges for brands.
Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.