Here at Collage Group, we pride ourselves in working hard to help the nation’s best companies – large and small – better connect with diversifying America.
Multicultural
In this climate of high economic uncertainty, brands are scrambling to update budgets, forcing hard calls about where to spend and what to cut. Collage represents a crucial investment that helps brands protect share among the diverse consumers responsible driving overall growth, many of whom will reward brands with stronger than expected spend and loyalty.
2022 shaped up to be quite the interesting year and America’s iconic brands relied on Collage Group insights to engage and win diverse consumers through it all.
2022 unfolded as yet a third consecutive year of major events and changes in consumer behaviors–giving us so much to make sense of. Increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. And American consumers are far from monolithic.
In one of our latest studies – America Now 2022: Harnessing American Identity to Navigate Social Issues – we uncovered multicultural Americans’ deep faith in the “American Dream.” Seventy-eight percent […]
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. The good news is that our cultural insights research has revealed a safe and effective path for brands to engage with Americans within this complex landscape.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2022 Home Care & Pet Owners Category Essentials report for insights into the Multicultural segments.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Thanksgiving.
Respond to today's uncertain economy with cultural insights and register for our webinar on August 9th to fully prepare for a challenging near-future.
As America continues it's steady march towards greater diversity, the number of households with incomes exceeding $100,000 annually is also diversifying. To help our financial service members better connect with diverse high income consumers, we've analyzed a number of datasets with an eye towards both income and race and ethnicity.