2022 shaped up to be quite the interesting year and America’s iconic brands relied on Collage Group insights to engage and win diverse consumers through it all.
LGBTQ+ & Gender
2022 unfolded as yet a third consecutive year of major events and changes in consumer behaviors–giving us so much to make sense of. Increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. And American consumers are far from monolithic.
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. The good news is that our cultural insights research has revealed a safe and effective path for brands to engage with Americans within this complex landscape.
Respond to today's uncertain economy with cultural insights and register for our webinar on August 9th to fully prepare for a challenging near-future.
Exclusively for members of the LGBTQ+ & Gender program, this blog contains the enhanced presentation provided to more than 100 consumer insights professionals in a conversation with diversity, marketing and […]
Collage Group was delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from the American Cancer Society, Paramount Global, UnitedHealth […]
We are incredibly excited to enter the new year with big plans for expanding the depth of our cultural intelligence–all centered on helping you thrive in this ever-changing environment. Here’s an overview of the new reports we’re releasing in Q1 2022 and a first look at what’s rolling out later in the year.
The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting America’s increasing cultural diversity have created a set of new challenges for brands.
At the TMRE @ Home conference we were honored to present an excerpt of our analysis of 100 ads, gathered across the last 12 months, that identified key lessons from those that are Culturally Fluent among the New Wave of Americans aged 18-39.
Learn how American consumers across gender—with a special focus on women—prepare for and celebrate weddings.