Cinco de Mayo is annual celebration that commemorates the date the Mexican Army was victorious over the French Empire at the Battle of Puebla on May 5, 1862. It is not Mexico’s Independence Day—a common misconception, which is celebrated in Mexico on September 16th.
Generations
Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
Many Millennials and Gen Z have grown up with internet access as a given, but their relationship with e-commerce is more nuanced than you might expect. To win with these youngest of consumers, brands need to know the ins and outs of how online shopping is reinventing both itself and the in-store experience.