In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. The good news is that our cultural insights research has revealed a safe and effective path for brands to engage with Americans within this complex landscape.
Generations
Learn how Millennial American consumers engage with Passion Points, including Food, Sports and Fitness, Travel, Fashion, Games, and Home and Garden.
Learn how Gen Z American consumers engage with Passion Points, including Food, Sports and Fitness, Travel, Fashion, and Games.
Respond to today's uncertain economy with cultural insights and register for our webinar on August 9th to fully prepare for a challenging near-future.
Collage Group was delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from the American Cancer Society, Paramount Global, UnitedHealth […]
We are incredibly excited to enter the new year with big plans for expanding the depth of our cultural intelligence–all centered on helping you thrive in this ever-changing environment. Here’s an overview of the new reports we’re releasing in Q1 2022 and a first look at what’s rolling out later in the year.
The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting America’s increasing cultural diversity have created a set of new challenges for brands.
Watch our Generations Holidays & Occasions webinar for an introduction and overview of our research stream that looks at the holidays and occasions that matter most to Americans across generations.
At the TMRE @ Home conference we were honored to present an excerpt of our analysis of 100 ads, gathered across the last 12 months, that identified key lessons from those that are Culturally Fluent among the New Wave of Americans aged 18-39.
Collage Group is delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from Google, AARP, E. & J. Gallo Winery and U.S. Bank.