Building a Culturally Fluent brand is critical to growth.
Growth now requires embracing culturally and generationally diverse segments. Developing Cultural Fluency is the optimal way for brands to capture diverse consumers.
Our vision is to build a database that measures the Cultural Fluency of both brands and advertising, while developing powerful content that helps marketers improve brand resonance across racial and ethnic groups.
Explore Branding and Brand Ranking Content
Our all-new, AI-powered, SaaS application gives marketing and insights professionals access to deep insights grounded in 12+ years of research.
Using our CultureRate database, we analyzed over 500 brands and 100 ads gathered across the last 12 months to a set of lessons that help marketers better connect with today’s “New Wave” consumers between 18 and 41, across race and ethnicity.
