Author - Victor Paredes

Victor Paredes, Executive Director of Cultural Strategy, is a successful marketing and advertising executive leader with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, and direct to consumer services. Throughout his career, Victor has led multidisciplinary teams of strategy, digital, media, promotions and public relations experts in building effective integrated marketing platforms. Today, Victor brings keen cultural competence to creative storytelling and leadership in a multicultural America.