American small businesses drive the economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.
Author - Lauren Goldberg
Lauren is an Analyst on Collage Group's Product & Content team. She recently graduated from University of Michigan, where she studied psychology and entrepreneurship. In her spare time, Lauren enjoys trying new restaurants in the DC metro area and keeping up with the Washington Capitals.
Learn how Millennial American consumers engage with Passion Points, including Food, Sports and Fitness, Travel, Fashion, Games, and Home and Garden.
Learn how Gen Z American consumers engage with Passion Points, including Food, Sports and Fitness, Travel, Fashion, and Games.