America Now is Collage Group’s signature research report identifying the national zeitgeist and how brands can build for growth within a complex national environment. America Now was first published during the pivotal year of 2020 and has since carved out a yearly, data-backed roadmap for greater brand engagement and consumer loyalty.
Author - Jack Mackinnon
Jack Mackinnon is a new addition to the Collage Group syndicated research team. He brings consumer insight expertise across Multicultural, Generations, and LGBTQ+ segments.
Welcome to Collage Group’s quarterly consumer insights research and trends report, which reviews some of our most notable research published this year.
Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Consumers are aware of the environmental impact of CPG products. The environmental impact of consumer packaged goods (CPGs) has been extensively documented and consumers are increasingly aware of the impact CPG products have on the planet.
In one of our latest studies – America Now 2022: Harnessing American Identity to Navigate Social Issues – we uncovered multicultural Americans’ deep faith in the “American Dream.” Seventy-eight percent […]
In 2022, increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. The good news is that our cultural insights research has revealed a safe and effective path for brands to engage with Americans within this complex landscape.
Respond to today's uncertain economy with cultural insights and register for our webinar on August 9th to fully prepare for a challenging near-future.
Learn how Hispanic American consumers engage with Passion Points, including Food, Sports and Fitness, Travel, Fashion, Games, and Home and Garden.
Learn how American consumers across racial and ethnic segments prepare for and celebrate Mother's Day.