Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Home Improvement & Décor Category Essentials reports for insights into the Multicultural segments.
Author - Elizandra Granillo
Elizandra is an Analyst on Collage Group’s Cultural Insights team. She is a 2020 graduate from San Diego State University where she studied Anthropology. Her previous experience includes ethnographic research across the Tijuana-San Diego Border Region.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Non-Alcoholic Beverages Category Essentials reports for insights into the Multicultural segments.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Food Category Essentials reports for insights into the Multicultural segments.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2023 Quick Service Restaurant Category Essentials reports for insights into the Multicultural segments.
Our semi-annual Category Essentials provide members with the most important insights into the attitudes and behaviors of consumers within specific categories. They are published separately for each program. Download the 2022 Home Care & Pet Owners Category Essentials report for insights into the Multicultural segments.
Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
Over half of Hispanic Americans celebrate Hispanic Heritage Month and want brands like yours to activate on this important commemoration. Keep reading to learn how consumers prepare and celebrate this important time.