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Author - David Wellisch
David Wellisch is CEO & Co-Founder of Collage Group, a consumer insights and intelligence company with a focus on research exploring race/ethnicity, generation, sexuality and gender. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of multicultural consumer insights and marketing strategies.
Prior to Collage Group, David was the founder, vice president and general manager of AOL Latino, AOL’s Hispanic service. He was responsible for the entire operation, including overseeing programming, product development, customer service, brand and acquisition marketing, strategy and business development. At its peak, AOL Latino produced $130MM in revenue from subscriptions and advertising. David was also Executive Director of strategy at AOL’s web properties.
Before AOL, he worked in private equity at Allied Capital and strategic consulting at Gemini Consulting. Originally from Ecuador, David holds an undergraduate degree from Brown University and an M.B.A. from Harvard Business School. Currently, he sits on the Board of Trustees for Georgetown Day School in Washington, D.C. David is also a member of the Washington, D.C. chapter of the Young President’s Organization. David is married, has three awesome kids, and currently lives in Washington, D.C.
An exclusive look at the actionable cultural insights that help brands authentically engage today’s diverse America.
Pride Month serves to recognize and celebrate all LGBTQ+ people while also honoring the incredible achievements and contributions of the community.
I am ecstatic to share that Inc. Magazine today revealed Collage Group has been named on their latest Inc. 5000 Regionals List.
In this climate of high economic uncertainty, brands are scrambling to update budgets, forcing hard calls about where to spend and what to cut. Collage represents a crucial investment that helps brands protect share among the diverse consumers responsible driving overall growth, many of whom will reward brands with stronger than expected spend and loyalty.
2022 unfolded as yet a third consecutive year of major events and changes in consumer behaviors–giving us so much to make sense of. Increasing polarization on social issues revealed that America’s cultural divisions are likely here to stay. And American consumers are far from monolithic.