Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
Author - Connor Wahrman
Connor is a Research Manager on the Product & Content team, leading statistical and machine learning analysis of Collage's survey data. Before joining Collage, Connor received an M.A. in Quantitative Methods for the Social Sciences from Columbia University.
Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
Our deep dive into alcoholic beverage preferences reveals important differences across ethnicity and gender. Read this study to understand the foundations behind consumer attitudes and identify action steps brands should take to win in the alcoholic beverage industry.
Many Millennials and Gen Z have grown up with internet access as a given, but their relationship with e-commerce is more nuanced than you might expect. To win with these youngest of consumers, brands need to know the ins and outs of how online shopping is reinventing both itself and the in-store experience.