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Generations • LGBTQ+ & Gender • Multicultural

Transform Change into Opportunity: 2021 Virtual Members-Only Roundtable

October 28, 2021
David Evans
The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting America’s increasing cultural diversity have created a set of new challenges for brands.

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The past 18 months have been a period of unprecedented change in America. The lingering COVID-19 pandemic coupled with social movements both embracing and resisting America’s increasing cultural diversity have created a set of new challenges for brands. These modern dilemmas include changing consumer expectations, deep polarization, and an urgent need to better connect with a diversifying America. Fortunately, these challenges are not insurmountable, and offer new opportunities to better connect with American consumers.

Join Collage Group’s 2021 Roundtable to learn how to leverage our cultural insights and tools to turn challenges into opportunities to connect with American consumers across race, ethnicity, sexuality, and generation. The 2021 Roundtable will provide attendees with new research and engaging panel discussions focused on leveraging cultural insight to effectively navigate both today and tomorrow’s changing consumer landscape.

Attendees will learn:

  1. How consumers’ perspectives and behaviors related to COVID-19, racial justice, cultural diversity, and brand action have changed since 2020
  2. Which changes are likely to sustain into the future (and which might not)
  3. How to leverage cultural insights to connect across consumer segments
  4. Which brands and ads are on track to win with consumers and why

Presentations include:

America Now: How We Have Changed Since 2020

We explore changes to diverse consumer attitudes at this key juncture in American history. Attendees will obtain exclusive insights into diverse consumer perspectives on climate change and polarizing issues, such as racism and the pandemic, compared to 2020. These learnings are key for 2022 planning.

CultureRate: Maximizing ROI from Targeted Multicultural Marketing

Our analysis of hundreds of brands and ads reveals insights into the drivers of brand Cultural Fluency and how to transcend the tradeoff between targeted and general market ads.

Member Panel

Learn from America’s preeminent brand leaders in a discussion centered on actions internally and in marketing to stay ahead of the rapid changes underway in America. Hear how leaders from Pernod Ricard, McDonald’s, GSK and Comcast are navigating the evolution of the modern American consumer.

Attend Collage Group’s 2021 Roundtable to learn where there is no going back and how you can ensure that your brand effectively marches into the future.

About the author

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David Evans

David Evans

David serves as the Chief Insights Officer responsible for all syndicated content and thought leadership. He is passionate about leading the teams that reveal insights into consumers that can transform the fortunes of our members, make these actionable in our products and experience, and build great places to work.

Before joining Collage Group in 2018, David served in a variety of senior roles in data, analytics and syndicated research organizations, including Cushman & Wakefield as Strategic Advisor, CoStar Group as Vice President of Research, and the White House where he founded the Office of Executive Councils in 2011. From 1998 to 2009, he worked at the Corporate Executive Board (now Gartner), serving ultimately as Chief Researcher for a $100 million division covering eight major business units.

David holds a Diploma (M.Arch equivalent) from the Architectural Association in London and an M.B.A. from Georgetown University’s McDonough School of Business. Before pursuing a business career, David worked as an architect in the UK, France and Germany, and published and exhibited widely. David was born in London to American and Canadian parents. He lives in Bethesda with his wife Juliette Searight and younger Generation Alpha daughter, while avidly following his older Generation Z daughter’s journey into adulthood in Halifax, Nova Scotia.