Holidays and occasions are focal points for many Americans. These events afford people the opportunity to express their cultural traditions and individual preferences through decorations, food and beverage, entertainment, and activities. Holidays and occasions are also important for brands and organizations as they present an opportunity to deepen connection with American consumers.
This webinar serves as an introduction and overview of our Multicultural Holidays & Occasions research. It provides insight into the similarities and differences in how American consumers across racial and ethnic segments prepare for and celebrate a wide variety of holidays and occasions.
After viewing the webinar, have a look at the other holiday and occasion presentations below.
- Post-COVID and General Attitudes
- Christmas
- Thanksgiving
- Halloween
- Cookouts and Barbecues
- Back to School
- The Olympics
- Weddings
- Birthdays
- Mother’s Day
- Father’s Day
- Juneteenth
- Día de los Muertos
- Cinco de Mayo
- Diwali
- Lunar New Year
- Hispanic Heritage
- Black History Month
- AAPI Heritage
If you’re looking for insights on a holiday or occasion that isn’t listed above, don’t fret. You can use our Instant Insights tool to find additional holidays and occasions data and insights. Just click here and follow the instructions.
