Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
- Kenya Barris, the creator of Black-ish and its spin-offs Grown-ish and Mixed-ish, is developing a new show with Eva Longoria to tell the story of a “modern Latinx family”
- On Twitter, the announcement drew criticism for its equivalency between Hispanic and Brown identity, as well as its use of the unpopular term Latinx
- As the U.S. Hispanic population is diverse and intersects with other identities, brands must make sure they are using terminology the segment approves of for their own self-description
Source: Mitú, “Eva Longoria’s New Show ‘Brown-ish’ Sparked a Twitter Debate About the Term ‘Latinx.’” May 20, 2021.
