Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
- Since 1929, Hawaiians have commemorated May 1st as Lei Day, a celebration encouraging random acts of kindness and the gifting of leis
- Despite great demand for leis this year, the COVID-19 pandemic directly impacted the perishable elements of the lei supply chain, which includes flowers, seashells, and leaves
- Like the rest of America as COVID-19 cases decline, Hawaiians are eager to return to seasonal celebrations and cultural events like Lei Day
Source: AsAmNews, “Businesses in Hawaii Prepare for Lei Day on Saturday.” April 30, 2021.
