Which toys reign supreme amongst Hispanic moms, dads, and kids? We surveyed 1,074 VozLatinum members in January 2015 to find out!
Key Findings:
- According to their parents, kids are overwhelmingly “techies” – they want technology devices (56%), video games (49%), dolls/action figures (44%), and electronics (43%)
- Parents, overall, want educational (56%) and building block (47%) toys for their children, but fathers are significantly more likely than mothers to prefer technology devices, video games, and electronics than mothers, who look for developmental, hands-on options
- When purchasing toys, parents generally split their baskets between items they want for their kids, and items their kids want
- Parents primarily get their information in-store, online, on TV, and through word of mouth
Takeaways for Brands:
- Brands that combine parent preferences with children interest will likely do well with Hispanic toy purchases. For example, offer educational opportunities via technology and electronic devices.
- Acculturated consumers tend to gravitate toward more popular culture items than unacculturated Hispanics. Encourage active participation in general market traditions when targeting the former, and highlight the importance of maintaining cultural heritage when targeting the latter.
- When appealing to Hispanic mothers, show them how your product is not only beneficial to them, but to their children and family as a whole.
Click here to download this infographic.
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