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Collage Group was delighted to have hosted more than 100 consumer insights professionals for a conversation with diversity, marketing and research leaders from the American Cancer Society, Paramount Global, UnitedHealth Group / Optum and Pernod Ricard USA.
Members of the LGBTQ+ & Gender program may access the enhanced presentation.
During this presentation, brand leaders shared real-world examples of how they are using diverse consumer insights to support the rights of and improving the lives of LGBTQ+ Americans.
- Alexander Cammy, Manager, Insights & Cultural Intelligence, Paramount Global.
- Gina Debogovich, Senior Director, Marketing, UnitedHealth Group / Optum.
- Tawana Thomas-Johnson, Senior Vice President and Chief Diversity Officer, The American Cancer Society.
- Katherine Chen, Manager, Multicultural & Inclusive Marketing, Pernod Ricard USA.
The LGBTQ+ segment is a complex, multifaceted group that’s often ignored or misrepresented in advertising. In fact, more than six in ten LGBTQ+ consumers are not satisfied with how people of their sexuality are portrayed in advertising. But representation alone is not enough to prove that your brand cares about the LGBTQ+ community.
Brands today must understand LGBTQ+ people on a multitude of levels—from their demographics to how they identify and even what they value—to effectively understand and engage them.
The Collage Group insights, presented by Senior Research Analyst Jill Rosenfeld, include results from a survey on the LGBTQ+ community’s lived experiences, demographic profile, and attitudes and behaviors specific to Pride Month.
The insights presented were created as part of our member research program, LGBTQ+ & Gender, launched in January 2021. As the leading source of consumer insights about diverse America, we are thrilled to share these insights into sexuality and gender identity with you.
Discover the full presentation in the webinar replay below and download a sample of the Collage Group research above.
