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Holidays and occasions are focal points for many Americans. These events afford people the opportunity to express their cultural traditions and individual preferences through decorations, food and beverage, entertainment, and activities. Holidays and occasions are also important for brands and organizations as they present an opportunity to deepen connection with consumer segments.
As the COVID-19 pandemic slowly comes come to an end, Americans are preparing to resume celebrating holidays and special occasions. This presentation looks at general attitudes towards holidays and occasions as well as how Americans across racial and ethnic segments intend to alter their celebration behaviors moving forward.
After reviewing the presentation attached here, have a look at the Multicultural Holidays & Occasions webinar and some of our other holiday and occasion presentations below.
- Post-COVID and General Attitudes
- Christmas
- Thanksgiving
- Halloween
- Cookouts and Barbecues
- Back to School
- The Olympics
- Weddings
- Birthdays
- Mother’s Day
- Father’s Day
- Juneteenth
- Día de los Muertos
- Cinco de Mayo
- Diwali
- Lunar New Year
- Hispanic Heritage
- Black History Month
- AAPI Heritage
If you’re looking for insights on a holiday or occasion that isn’t listed above, don’t fret. You can use our Instant Insights tool to find additional holidays and occasions data and insights. Just click here and follow the instructions.
