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Holidays and occasions are focal points for many Americans. These events afford people the opportunity to express their cultural traditions and individual preferences through decorations, food and beverage, entertainment, and activities.
Heritage months are also important for brands and organizations as they present an opportunity to deepen connection with consumer segments. Black History Month is one occasion brands need to understand to fully capture diverse America’s attention. Collage Group helps marketers and insights leaders connect around this occasion by providing insights that clarify the similarities and differences in how American consumers across diverse segments prepare for and experience Black History Month. These insights allow for more efficient and effective activations that capture greater mind and market share.
After reviewing the presentation attached here, have a look at the Multicultural Holidays & Occasions webinar and some of our other holiday and occasion presentations below.
- Post-COVID and General Attitudes
- Christmas
- Thanksgiving
- Halloween
- Cookouts and Barbecues
- Back to School
- The Olympics
- Weddings
- Birthdays
- Mother’s Day
- Father’s Day
- Juneteenth
- Día de los Muertos
- Cinco de Mayo
- Diwali
- Lunar New Year
- Hispanic Heritage
- Black History Month
- AAPI Heritage
If you’re looking for insights on a holiday or occasion that isn’t listed above, don’t fret. You can use our Instant Insights tool to find additional holidays and occasions data and insights. Just click here and follow the instructions.
