The enhanced presentation contains a range of supplemental research on how the LGBTQ+ community celebrates Pride month and other insights into LGBTQ+ Passion Points and how the LGBTQ+ community celebrates Holidays and Occasions. These brand leaders discussed how they are supporting the rights of and improving the lives of LGBTQ+ Americans. Esteemed panelists included:
- Zach Overton, Google, Director of US Marketing, Devices & Services, Head of U.S. Go-to-Market
- Nii-Quartelai Quartey, EdD, AARP, Multicultural Engagement Lead, COVID-19 Vaccine Education Campaign
- Dan Vu, E. & J. Gallo Winery, Lead of Barefoot Diversity & Inclusion Team
- Steve D. Ducòs, U.S. Bank, Asst Vice President, LGBTQ+ Segment Strategy Leader, Diverse Segments Strategy Team
- Zekeera Belton, Collage Group, Vice President of Client Services
Panelists addressed questions, including:
1. What do you think are Corporations’ responsibilities toward LGBTQ+ Americans?
2. Tell us about the steps you, and your company, are taking to authentically engage and support LGBTQ+ community, amplify their voices and drive change.
3. What response to gay rights issues have you seen from your company during the past six months?
4. What is the current relationship between Diversity and Inclusion and Diverse Segment Marketing – have you seen it change? What do you think the future will hold?
5. What do you think the LGBTQ+ community – and the majority of Americans – are looking for from brands?
The all-new Collage Group insights, presented by Vice President of Client Services Zekeera Belton and Chief Product Officer David Evans, include results from a recent survey on the LGBTQ+ community’s lived experiences, demographic profile, and attitudes and behaviors specific to Pride Month.
The insights presented were created as part of our newest member research program, LGBTQ+ & Gender, launched in January 2021. As the leading source of consumer insights about diverse America, Collage Group is thrilled to share this expansion into sexuality and gender identity.
