Observational Articles provide crucial insights into real-time consumer and brand trends. While each individual article reveals a narrow cultural snapshot, the accumulation of these insights can highlight key macro trends over time.
- Band-Aid officially launched its OurTone adhesive bandage line, which come in three shades of brown.
- The brand announced in June 2020 the development of this new product line after petitions circulated asking why Band-Aid’s “flesh” color defaults to white and calling for inclusivity.
- The addition of Band-Aid’s new OurTone line illustrates the trend towards greater inclusivity and representation, especially regarding the value of embracing the beauty of diverse skin.
Source: Yahoo!News, “Band-Aid Has Launched Its Ourtone Line to Better Blend With Brown Skin Tones,” March 19, 2021.
